Lloyds Bank: This is Me

This Is Me: Championing Disability and Neurodiversity was designed to bring real colleague experiences to the heart of Lloyds Banking Group's inclusion training. My role focused on the art direction and user interface design, creating a warm, accessible visual experience that worked seamlessly with filmed interviews, photography and personal stories while staying true to the Lloyds Banking Group brand. Using clean layouts, thoughtful typography and a restrained graphic style, I developed a design system that kept people at the centre of the experience, supporting authentic storytelling while meeting high accessibility standards from the outset. You can view the experience here.