Lloyds Bank: This is Me

Art direction, UI design and visual design for This Is Me: Championing Disability and Neurodiversity, a digital learning experience created for Lloyds Banking Group. The programme brings real colleague experiences to the heart of inclusion and accessibility training through filmed interviews, photography and authentic storytelling. My role was to create a warm, accessible user interface and design system that complemented the content while remaining true to the Lloyds Banking Group brand. Using clean layouts, thoughtful typography and a restrained graphic style, I developed an engaging e-learning experience that kept people at the centre of the design while meeting high accessibility standards from the outset. You can view the experience here.