British Red Cross: Health Prospectus Design

British Red Cross health prospectus showcasing editorial design, information graphics and clear visual communication.

Overview

Report design, editorial design and information design for a British Red Cross health prospectus. The publication communicates complex information about healthcare services, partnerships and organisational impact through clear layouts, infographics and a carefully structured visual hierarchy. My role was to create a professional, accessible document that made detailed information engaging and easy to understand.

The challenge

The project began as a large collection of Word documents, bullet points and stakeholder content that needed to become a cohesive and compelling publication. The challenge was to transform dense, text-heavy material into something people would actually want to read, while ensuring it remained authoritative, accessible and fully aligned with the British Red Cross brand guidelines. I used typography, colour, illustration and carefully considered page layouts to create a publication that felt engaging and easy to navigate without compromising the integrity of the content.

My role

Editorial Design
Information Design
Infographics
Layout Design

Front cover of the British Red Cross Health Prospectus, designed using editorial layout, mapping graphics and clear visual communication.

Editorial page from the British Red Cross Health Prospectus highlighting the organisation's track record with historical photography and clean typography.

Infographic page explaining the British Red Cross innovation process using icons, diagrams and information design.

Infographic page illustrating British Red Cross reporting processes with icons, charts and accessible information design.

Information graphic showing how the British Red Cross works with NHS, social care and community partners using circular infographic design.

Editorial page presenting the seven fundamental principles of the British Red Cross using photography, icons and geometric layout design.

I also create a range of marketing and communications materials, from PowerPoint decks and whitepapers to exhibition graphics and branded publications.

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