Lloyds Bank: Data by Design

Art direction, UI design and information design for Data by Design, a digital learning experience created for Lloyds Banking Group. Using the familiar challenge of building a house, the programme transformed complex data concepts into an engaging, intuitive learning experience. My role was to develop the visual language and user interface, drawing inspiration from architectural drawings, construction materials and blueprint graphics. Through carefully considered layouts, dashboards, icons, colour and typography, I created a cohesive design system that supported the learning journey, simplified complex information and made the content easy to navigate.