Lloyds Bank: Data by Design

Data by Design used the familiar challenge of building a house to make complex data concepts feel more concrete and approachable. My role focused on the art direction and visual design of the experience, creating a clear, polished interface inspired by architectural drawings, construction materials and blueprint graphics. Through carefully considered layouts, dashboards, icons, colour and typography, I developed a cohesive visual language that supported the learning journey and helped make a complex subject feel intuitive, engaging and easy to navigate.