KFC: A New Way to Onboard 

Overview

Art direction, UI design and visual design for a KFC onboarding proposal, reimagining employee training as a social-first digital learning experience. Working alongside a Learning Designer who developed the concept, I created a vibrant user interface inspired by social media, using playful layouts, bold branding and bite-sized interactions to make the e-learning experience feel engaging, energetic and unmistakably KFC. I also explored AI-assisted character concepts and developed a cohesive visual language that brought the proposal to life. 

The challenge

The proposal needed to demonstrate how a fresh visual approach could appeal to a younger, digitally connected workforce while remaining true to the KFC brand. My challenge was to translate the creative concept into a polished, engaging interface while working within KFC's established brand guidelines, ensuring the experience felt authentic and instantly recognisable. We also made use of photography from KFC's social media campaigns, bringing an energetic, youthful feel that reinforced the social-first concept. Through playful layouts, vibrant branding and bite-sized interactions, I created a compelling vision for a modern onboarding experience.

My role

• Art Direction

• Visual Design

• User Interface Design