British Red Cross: Health Prospectus 

Overview

A strategic health prospectus for the British Red Cross, designed to turn complex information about services, partnerships and impact into a polished, engaging publication. I developed the visual approach, using editorial design, information hierarchy and infographics to shape a document that felt clear, credible and easy to navigate. 

The challenge

The project began as a large collection of Word documents, bullet points and stakeholder content that needed to become a cohesive and compelling publication. The challenge was to transform dense, text-heavy material into something people would actually want to read, while making sure the content still felt authoritative, accessible and aligned with the British Red Cross brand.

My role

• Editorial Design

• Information Design

• Infographics

• Layout Design

I also create a range of marketing and communications materials, from PowerPoint decks and whitepapers to exhibition graphics and branded publications.