Towards Zero: Proposal

An Australian interactive road safety campaign designed to make the risks of distracted driving feel immediate and hard to ignore. My role focused on the visual design of the experience, shaping a bold, high-impact interface around video, statistics and user interaction to create something that felt more like a digital campaign than a traditional training course. Using strong typography, cinematic stills, graphic overlays and a clear, mobile-friendly layout, I helped create an experience that looked striking, felt easy to move through and encouraged users to engage with the message rather than click past it.