Design is a visual language. It turns ideas into feelings, sparks curiosity, and helps people learn, remember, and connect.
Whether it’s interactive e-learning, standout marketing, or something a bit unexpected, I love bringing bold ideas to life.
Here are some examples of art direction I’m especially proud of:
Lloyds are committed to driving disability awareness and neuro-inclusion beyond their organisation. They’ve made their internal disability and neurodiversity training available to everyone. You can view it here.
This was a lovely course to work on, and a real masterclass in accessibility, without compromising on design.
These mock-ups were created for a bid for Volvo. They demonstrate how AR can bring a product to life, allowing learners to explore the subject in an engaging and enjoyable way.
This AI-led tool helped people practice and develop their sales skills in a hands-on, interactive way. I designed it with a filmic look to make the experience feel cinematic and immersive.
I matched the serious subject matter of this course with design choices that reinforced the tone, using dark, striking photography to create impact and focus attention.
In this bid for Lloyds Bank, alongside the still image of the menu scene, we also showed them the 360° view working here. I would typically only have a couple of days to make a proposal like this.
These mock-ups were created to define the animation style, showing how text and icons would transition onto the screen.
We transformed a dry subject into an engaging, gamified experience, using the analogy of building a house to explain the fundamentals of budgeting and working with data.
This was an impactful design for a road safety campaign. It featured Graham, a thought‑provoking figure created to show what a human might look like if we were built to survive a car crash, highlighting how vulnerable our bodies really are in real‑world collisions. You can meet Graham here.
Designed in Adobe XD, these are examples of responsive e-learning courses created for the Adapt authoring tool.
This iPad course was designed to teach Crossrail staff about the new Elizabeth Line. I used Adobe Character Animator to bring the characters to life, supported by fantastic voice over actors. Crossrail loved the characters so much that they even created life‑size cardboard cut-outs and featured them in a full-page ad in the Metro newspaper. You can watch a demo of the course here.
I designed and built these self-care courses using the authoring tool Adapt. I enjoy having control over both the design and development, often tweaking the CSS to achieve exactly the effects I want. This hands-on approach lets me bring creative ideas to life while ensuring the courses are intuitive, engaging, and visually appealing. Working in Adapt also allows me to experiment with interactive elements, animations, and layouts, giving each course a unique personality that resonates with learners.
I designed the look and feel of this multi-award winning course for young, budding engineers. The project was all about sparking curiosity and making engineering fun and accessible. I worked on the visual style, interactive elements, and overall user experience to ensure the content was engaging and easy to navigate. You can read all about the project here.
Banish the bullet point! I like to think outside the box to make information as engaging as possible, while still keeping everything on-brand. I love playing with layouts, colours, typography, and visuals to make slides that people actually want to look at. I use whatever it takes to turn a dull deck into something fun, memorable, and a bit unexpected.
From printed flyers and posters to whitepapers, PDFs, exhibition stands, and large-format banners – I’ve done it all. Whatever the scale, I focus on making work that stands out from the crowd, grabs attention, and leaves a lasting impression. I love finding creative ways to make even the most straightforward marketing material feel fresh, engaging, and unmistakably on-brand.
I experimented with layout, colour, and photography to make something that feels lively and memorable, rather than just another corporate booklet.
Designing large-scale stands for events like Learning Technologies is all about making a big impression in a busy environment. With limited budgets and tight timelines, every design decision counts. It’s hugely rewarding to see my work transformed into something striking and memorable on a large scale.
This is just a sample of some of the companies I have designed for over the years:
